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- The U.S. has the largest, most developed and most liquid capital market in the world and, in our observation, U.S. investors have a good understanding of our business.
- In addition, the U.S. is our largest market, and our IPO has been very positively perceived by both, the U.S. media and the public at large.
- Higher media exposure and positive public sentiment may in turn further boost our business. This encouraged us to take the step onto the NYSE trading floor.
- BIRKENSTOCK is not a footwear brand – we are a footbed company selling the experience of walking as intended by nature. We are the inventor of the footbed. We have a real defensible moat (as we offer real functional benefit to consumers).
- BIRKENSTOCK is a premium zeitgeist and lifestyle brand, distinguished by category-defining silhouettes that transcend demographics and drive strong customer loyalty.
- BIRKENSTOCK owns its category and ranks among the most iconic brands in the world – 250 years of family tradition in shoemaking supports a strong heritage and drives the premium feeling and desirability of the brand.
- We have real addressable large white space (geographic white space, category extension white space, user occasion white space and own channel/DTC white space).
- All this is reflected in a highly attractive investment profile. We have significant scale, a proven decade-long financial track-record, high profitability and margin profile comparable to luxury brands.