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Investor FAQ

1. Who is Birkenstock Holding?

Birkenstock Holding plc is the ultimate parent company of Birkenstock Group B.V. & Co. KG and its subsidiaries (the “Birkenstock Group”). BIRKENSTOCK is a global brand rooted in function, quality and tradition dating back to 1774, which transcends geography, gender, age and income.

2. Where is Birkenstock Holding traded?

Birkenstock Holding’s ordinary shares trade on the New York Stock Exchange under the ticker symbol “BIRK.”

3. Why is Birkenstock Holding trading on the New York Stock Exchange?

  • The U.S. has the largest, most developed and most liquid capital market in the world and, in our observation, U.S. investors have a good understanding of our business.
  • In addition, the U.S. is our largest market, and our IPO has been very positively perceived by both, the U.S. media and the public at large.
  • Higher media exposure and positive public sentiment may in turn further boost our business. This encouraged us to take the step onto the NYSE trading floor.

4. Why invest?

  • BIRKENSTOCK is not a footwear brand – we are a footbed company selling the experience of walking as intended by nature. We are the inventor of the footbed. We have a real defensible moat (as we offer real functional benefit to consumers).
  • BIRKENSTOCK is a premium zeitgeist and lifestyle brand, distinguished by category-defining silhouettes that transcend demographics and drive strong customer loyalty.
  • BIRKENSTOCK owns its category and ranks among the most iconic brands in the world – 250 years of family tradition in shoemaking supports a strong heritage and drives the premium feeling and desirability of the brand.
  • We have real addressable large white space (geographic white space, category extension white space, user occasion white space and own channel/DTC white space).
  • All this is reflected in a highly attractive investment profile. We have significant scale, a proven decade-long financial track-record, high profitability and margin profile comparable to luxury brands.

5. Will Birkenstock Holding pay a dividend?

We do not anticipate paying any cash dividends in the foreseeable future.

6. When does Birkenstock Holding’s financial year end?

Birkenstock Holding’s financial year ends on 30 September.